iPedal at Shimano Fest 2024: Connecting Adventure and Innovation in the World of eBikes

In its second consecutive appearance at Latin America's largest bicycle festival, iPedal proudly took part in Shimano Fest 2024, held from August 15 to 18 at the Memorial da América Latina in São Paulo.

The event welcomed around 50,000 visitors and generated approximately R$ 68 million in business, solidifying its role as a key barometer of the Brazilian cycling market.

Growing Interest in eBikes

We witnessed a remarkable surge in interest for electric bikes, particularly among the 35 to 60-year-old demographic — adventurous riders eager to discover the benefits of mid-drive motors. Many visitors had the opportunity to test our eBikes firsthand, noting their efficiency, smooth handling, and exceptional performance on challenging terrains.

Highlights from Shimano Fest 2024

This year’s festival brought exciting new features, including the Brazilian stage of the UCI Mountain Bike Eliminator (XCE) World Cup, drawing top athletes and fans of competitive cycling.

Visitors also enjoyed a diverse range of activities such as the Mechanical Challenge, Kids Arena, Test-Ride tracks, and lectures at the Diversity Auditorium — delivering knowledge, fun, and community engagement for all ages.

Looking Ahead to 2025

We’re already gearing up for Shimano Fest 2025, scheduled for August 14 to 17. We invite all cycling enthusiasts to visit the iPedal booth once again, where we’ll showcase cutting-edge technologies and new eBike models that are set to transform your adventures on two wheels.​

Final Thoughts

iPedal’s participation in Shimano Fest 2024 highlights our ongoing mission to provide innovative, high-performance solutions tailored to the modern cyclist. A big thank you to everyone who stopped by our booth — we look forward to welcoming you back in 2025 for more unforgettable experiences in the world of eBikes.